Layout Design Background Research - Eyelines and Impact

Eyelines


When elements in a layout line up, they create eyelines.
Eyelines lead a viewers eye across a spread, creating what designers call "movement." It creates a sense of unity across both pages in a spread.
Guidelines provide an easy way to create eyelines.
A successful spread will have at least one eyeline to guide a viewer across both pages of the layout.
Movement across a spread can be created in other ways, but using eyelines is the most conventional.

 Impact

Impact can be established in any number of ways. A good place to start is with the elements discuss above: sound typography, eyelines and white space.
Sometimes, however, great photography or simplicity in design can create impact all by itself.

Credit Rodriguez, K for Original Research.

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