Typography
In todays lecture we studied typography, it's history, it's uses and it's problems.
To begin, lets define some keywords.
Font - What you use
Typeface - What you see
Typography - The act of designing Type.
Ascender height - The max height of an ascender ( h b d etc)
Cap height - The height of Capital letters
Median - The middle of the type
Baseline - The bottom of main body letters
Descender height - the max depth of a descender (p q j y etc)
Tracking - The gap between each letter
Leading - The gap between each line
Serifs - The flourishes on the ends and corners of letters.
Type is viewed by many people differently, I think type can control an image, make the viewer feel things without even looking at the art but just the words, however the famous designer of Helvetica said;
"I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.” Massimo Vignelli
To begin, lets define some keywords.
Font - What you use
Typeface - What you see
Typography - The act of designing Type.
Ascender height - The max height of an ascender ( h b d etc)
Cap height - The height of Capital letters
Median - The middle of the type
Baseline - The bottom of main body letters
Descender height - the max depth of a descender (p q j y etc)
Tracking - The gap between each letter
Leading - The gap between each line
Serifs - The flourishes on the ends and corners of letters.
Type is viewed by many people differently, I think type can control an image, make the viewer feel things without even looking at the art but just the words, however the famous designer of Helvetica said;
"I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.” Massimo Vignelli