Typography

In todays lecture we studied typography, it's history, it's uses and it's problems.

To begin, lets define some keywords.

 Font - What you use

 Typeface - What you see

 Typography - The act of designing Type.

Ascender height - The max height of an ascender ( h b d etc)

 Cap height - The height of Capital letters

 Median - The middle of the type 

 Baseline - The bottom of main body letters

 Descender height - the max depth of a descender (p q j y etc)

 Tracking - The gap between each letter

 Leading - The gap between each line

 Serifs - The flourishes on the ends and corners of letters.

 Type is viewed by many people differently, I think type can control an image, make the viewer feel things without even looking at the art but just the words, however the famous designer of Helvetica said;
"I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.” Massimo Vignelli

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