Timothy Stokes Graphic Designer

I'll be honest, I'm still struggling with these lectures, I find it very hard to maintain focus within this structure. Although this lecture was most definitely better.  Super cool part of this lecture was cgi vs real, bouncy balls down the hill. It was almost like a versus match, Sony's advert vs [Insert name here] real life bouncy balls down the hill. When every scene was constructed perfectly and using alot of cgi, the video as a whole looks far superior, although definitely questionable.  The real video, while being somewhat underwhelming, was realistic, and very cool to watch, especially the melon version! The human brain has a brilliant ability to percieve what is real and what isn't, so animation has to be careful if it's claiming realism, to make sure it seems so. 

Getting feedback on my draft Today we brought our presentations in for feedback, Although I spent most of the seminar giving feedback to other people, that actually helped me in thinking about my own work and applying the feedback that I gave out. I'm going to try and keep my presentation consice while looking clean and smart. Portray the information while maintaining interest. Using only references, keeping the written information to my notes and speech.

This week with Nick we looked at hand crafting posters by cutting out letters of different types and sticking them on.  It was a really fun workshop and I learned alot about portraying emotions and meanings via typography. A reference to Battlestar Galactica, Due to content problems they changed the entire script so that every time the word "fuck" was in the script it was replaced with "frack" A reference to one of my favourite spy books/films. Tinker Tailor Soldier Spy. The final picture is missing currently as the photo corrupted, however I will endeavour to take another photo and upload!

Buyer Behaviour Need Recognition Search Pre-Purchase Evaluation PURCHASE Consumption Post-Purchase Evaluation Results (This applies to clients purchasing you!!) (Insert slide of buyer behaviour chart in the world) Maslowe's Hierarchy of Needs, Been taught about this many times, however it's always useful to be reminded and have it contextualised for current applications.  Pareto Principle ( 80 : 20 ) Only 20% of people want the hassle of making decisions. Equally, only 20% of people will own 80% of the wealth while 80% of people only own 20% of the wealth.  Triggers of buying a product. Memory - Remembering what you want to buy.  Good/Bad/Indifferent - My opinion on why.  Long Term/Short Term - The time I should invest in deciding is relative. Aesthetics  Emotion (Hedonism/Conscience/Love?) Genetics - Men vs Women? Does it apply? Logic - Are we logical as free thinkers? Range of choice - How ...

Eyelines When elements in a layout line up, they create eyelines. Eyelines lead a viewers eye across a spread, creating what designers call "movement." It creates a sense of unity across both pages in a spread. Guidelines provide an easy way to create eyelines. A successful spread will have at least one eyeline to guide a viewer across both pages of the layout. Movement across a spread can be created in other ways, but using eyelines is the most conventional.  Impact Impact can be established in any number of ways. A good place to start is with the elements discuss above: sound typography, eyelines and white space. Sometimes, however, great photography or simplicity in design can create impact all by itself. Credit Rodriguez, K for Original Research.

Developing a research question Today in Polina's seminar we focused on developing our subject into a research question, I already had a rough idea of what I wanted to do but the feedback really helped to refine and develop it. My subject, if you have been following this branch, is Layout Design, specifically in Research Documents. How does layout design affect an employer's/client's opinion of your research documents. Splitting this down, we have the origin subject, Layout design, and the refinement, Opinions of research documents.  Post feedback, I broke the title down and reformatted it. Layout: How Impactful is it?  Bold, broad, simple. A good Title for the research, but we still need a more indepth research question. Is the Impact of good Layout small or large when it comes to the opinions of your content? Easier to answer, with more opportunity to explore. Not too niched. Much better.

Typesetting With Aidan this week we took a closer look at typesetting. I found this workshop really interesting because of my general enjoyment of layout design. “Typesetting is the composition of text by means of arranging physical types or the digital equivalents. Stored letters and other symbols (called sorts in mechanical systems and glyphs in digital systems) are retrieved and ordered according to a language’s orthography for visual display.” Some of the main points were to utilize kerning, tracking, leading, rag and cropping to create metaphorical emotions, portray meanings and display thoughts.