Timothy Stokes Graphic Designer

Curriculum Vitae - A unique object to inform and interest potential clients and employers about oneself.  CV = Name + Contact details, Education, Work Experience, Hobbies and Interests, Referees. Name and contact details;- Your Name Address Telephone (Mobile) Email (Uni and personal) Web Page (Portfolio location) Age DoB Status (Only if you're single) Education; University of Huddersfield:  Graphic Design BAHons                                                  9/15 - 6/19 College:                                  A levels & Dates Skills:                                      Skills, Computers, Programs etc. Do not use grades. Work Experience ...

Pete started the lecture running us through Project Costing, a spreadsheet. The spreadsheet is fairly self explanatory and so I'm not going to regurgitate it on here but it was very interesting and something I'm going to be using I think as I research into possibly doing an EPY.

So, employment, how does it work? There are many ways for us to earn financial compense for our work; Self-Employment (Freelancer) Working on a contractial basis for other people for limited amounts of time/work. Partnerships, Much akin to Self-Employment but this time with more than one person, be it 2 or 12. The only downside to this is that everybody in a partnership is liable for all the other partners debts, corporate or personal. This means partnerships often show trust betweeen partners, displaying to their clients that they themselves are trustworthy. Limited Liability Firm, Like a partnership however people in this company are only liable for the amount that they put into the firm. A LTD firm must also publish their finances/accounts publicly by an external accountant (Auditor). They must also publish Annual Returns yearly. Annual Returns are Profit/Loss Account, Balance Sheet Statement, List of Directors and their Addresses plus any other directorships that the...

Dealing with Demand. Two different types of Demand, Elastic and Inelastic. Elastic is where a very small change in price will drastically increase demand, and Inelastic where a large change in price increases Demand. In opposition, Supply does the opposite. (See Fig. Below) Taxes Often cause both deflationary and inflationary pressure at the same time, it causes people to have less disposable income which causes a reduction in demand but also causes a demand for pay increases. This means the cost of employment rises, which often leads to an extent of employment loss. Which increases the amount of benefits being given out, meaning the government needs more money. Taxes up? This looks like a viscious circle but it isn't, Taxes only go up by very minute amounts, and there is always slack in the system to cope with it. It is also impacted more/less dependant on what taxes are raised.  Interest Rates can be used to counteract inflation, see fig. below. We did an excersize...

I'll be honest, I'm still struggling with these lectures, I find it very hard to maintain focus within this structure. Although this lecture was most definitely better.  Super cool part of this lecture was cgi vs real, bouncy balls down the hill. It was almost like a versus match, Sony's advert vs [Insert name here] real life bouncy balls down the hill. When every scene was constructed perfectly and using alot of cgi, the video as a whole looks far superior, although definitely questionable.  The real video, while being somewhat underwhelming, was realistic, and very cool to watch, especially the melon version! The human brain has a brilliant ability to percieve what is real and what isn't, so animation has to be careful if it's claiming realism, to make sure it seems so. 

Getting feedback on my draft Today we brought our presentations in for feedback, Although I spent most of the seminar giving feedback to other people, that actually helped me in thinking about my own work and applying the feedback that I gave out. I'm going to try and keep my presentation consice while looking clean and smart. Portray the information while maintaining interest. Using only references, keeping the written information to my notes and speech.

Buyer Behaviour Need Recognition Search Pre-Purchase Evaluation PURCHASE Consumption Post-Purchase Evaluation Results (This applies to clients purchasing you!!) (Insert slide of buyer behaviour chart in the world) Maslowe's Hierarchy of Needs, Been taught about this many times, however it's always useful to be reminded and have it contextualised for current applications.  Pareto Principle ( 80 : 20 ) Only 20% of people want the hassle of making decisions. Equally, only 20% of people will own 80% of the wealth while 80% of people only own 20% of the wealth.  Triggers of buying a product. Memory - Remembering what you want to buy.  Good/Bad/Indifferent - My opinion on why.  Long Term/Short Term - The time I should invest in deciding is relative. Aesthetics  Emotion (Hedonism/Conscience/Love?) Genetics - Men vs Women? Does it apply? Logic - Are we logical as free thinkers? Range of choice - How ...

Eyelines When elements in a layout line up, they create eyelines. Eyelines lead a viewers eye across a spread, creating what designers call "movement." It creates a sense of unity across both pages in a spread. Guidelines provide an easy way to create eyelines. A successful spread will have at least one eyeline to guide a viewer across both pages of the layout. Movement across a spread can be created in other ways, but using eyelines is the most conventional.  Impact Impact can be established in any number of ways. A good place to start is with the elements discuss above: sound typography, eyelines and white space. Sometimes, however, great photography or simplicity in design can create impact all by itself. Credit Rodriguez, K for Original Research.

Developing a research question Today in Polina's seminar we focused on developing our subject into a research question, I already had a rough idea of what I wanted to do but the feedback really helped to refine and develop it. My subject, if you have been following this branch, is Layout Design, specifically in Research Documents. How does layout design affect an employer's/client's opinion of your research documents. Splitting this down, we have the origin subject, Layout design, and the refinement, Opinions of research documents.  Post feedback, I broke the title down and reformatted it. Layout: How Impactful is it?  Bold, broad, simple. A good Title for the research, but we still need a more indepth research question. Is the Impact of good Layout small or large when it comes to the opinions of your content? Easier to answer, with more opportunity to explore. Not too niched. Much better.

Typography - Good Layout Habits. Contrast Contrast is a fundamental principle in typography. It can be achieved in a number of ways, including size, weight and proportions. Having contrast in typography often means using two or more fonts. One rule of thumb is to use sans-serif fonts for headlines and serif fonts for body copy -- but this, like most rules in design, is often successfully broken. Readability Legibility is critical in typography -- the point of type, after all, is to be read. Some fonts are legible in all sizes, and others are designed to be displayed only in large sizes. These are called display fonts. Other fonts are designed to be legible at small sizes, but don't look good when displayed large. One font that is both legible at small sizes and suitable as a headline font is Helvetica. While admittedly done to death, it's hard to make Helvetica look bad. And it's still the go-to font for designers looking for a legible but attractive cap...

There are two types of research, primary and secondary. We need to understand these so that we can decide when it's relevant to use them. Primary  Quantitative Qualitative The  clipboard type questionnaires  in which lots of people are asked lots of questions in order to create statistics. Geographic- based on where you live Psycho-graphic- based on how you think Socio-economic- based on your class and money Pros -detailed -gives statistical information -objective Cons -costly, can be £150,000+ -complex and difficult to organise -needs careful control in order for questions to be understood and answered correctly The  interviewing of a focus group  which is a group of people that have a lot of knowledge in the area you are researching and therefore can give you the answers you need. Pros -cheap, you only need to pay for one days worth of work, no mass of paper questionnaires etc -easily organised -offers a holistic view Cons -it doesn't give statistical...

I came into this lecture with higher expectations... Last week the lecture was on Animation History, It really didn't relate to much I was doing, I didn't particularily enjoy it, infact, I really didn't. This week was Graphic design History, Hey, Thats a topic that relates to me and I might be able to engage with! I was wrong, ontop of repeating ALOT of content from the history of Graphic Design lectures we had in first year, there was nothing to engage with, most of the lecture blurred together of this person did this, this person did that, some of it kinda worked, some of it didn't work, it all happened far too long ago to actually impact modern design.  With one exception, Graphique Moderne. Graphique Moderne is a style that first appeared in futurism, 50's italian style. It's not a label that existed at all back then though, in fact, the label itself has only just popped up on our radar. Graphique Moderne is about how even if you're just des...

How does Layout Design Impact the opinions of Client's/Employer's about your Research Document. This morning with Polina we looked at creating a title, last week she asked us to pick a subject which we would like to research over the year, and I picked a vague topic of Layout Design. Throughout the Seminar we talked about research and presentations and how to effectively do both. A large portion of my enjoyment of making Layouts is when making research documents, and so picking a title was fairly easy for me, I wanted to find out how important Layout design was for the back end of a graphic designers work. How much of someones opinion is gauged from the front end and how much on the back? Is messy good? Is clean and sharp good? These are things that I intend to find out. I also think that this topic will be a real help to me over this year, my placement year and my final year due to the importance of research and presentation throughout.

Time for some background research into Layout Design. This video is a quick timelapse of how a magazine cover is made for a magazine called Macworld. It's a great view into the work that goes into making a magazine cover, especially the 30 second section showing the actual digital creation of the cover. 

The business process when working within a company. When working within a company there are many connections that will maintain tension with you. Finance, Marketing, Production and R&D will all want you to make their lives easier, and while actually doing your job, you will have to balance the tensions of being pulled and tugged in all different directions by other sections of the company. This is often not the case when working in a smaller studio, or freelance. Although these aspects will still exist, they will pull and tug at you in different ways, whether it be world technology rather than your R&D department and your clients budget rather than the finance department.  Pete's lecture's are always incredibly engaging and interesting and actually make me look forward to mondays!

A great new lecture being introduced in year two is a business lecture, where we learn how to work within the industry. This lecture contained help for people who want to work in small studios, big companies, and freelance.  The first topics of the lecture were as follows; Orientation Product- I make this product/ Where is my market? Market- I have these assets/ What can I do with them? It's important that we take a wide variety of possibilities into the original orientation, much like when doing research. Economy Firms -manufacturing -sales -management -finance -marketing Markets -competitors (other firms) -suppliers -customers -clients National Economy -geographical entity- a country -private sector/public sector -government law Global Economy -the world is made up from all the previous assets There are many things that can affect the Global Economy such as Technology, Social Change, Politics, War and National Disasters. We need to understand them in order to se...