Posts

Artist Research : A.M. Cassandre

Image
A.M. Cassandre was a graphic designer made famous by his work in the Art Deco movement, he was a ukrainian-french migrant to america, where he was discovered for his talents with bold and stark colours and with typeface design.

Typography

In todays lecture we studied typography, it's history, it's uses and it's problems. To begin, lets define some keywords. Font - What you use Typeface - What you see Typography - The act of designing Type. Ascender height - The max height of an ascender ( h b d etc) Cap height - The height of Capital letters Median - The middle of the type  Baseline - The bottom of main body letters Descender height - the max depth of a descender (p q j y etc) Tracking - The gap between each letter Leading - The gap between each line Serifs - The flourishes on the ends and corners of letters. Type is viewed by many people differently, I think type can control an image, make the viewer feel things without even looking at the art but just the words, however the famous designer of Helvetica said; "I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [th...

Process and Production Workshop - After Effects - First Video

10 second Advert for Forever Peace by Joe Haldeman Made for Process and Production After Effects workshop. This workshop helped us work with attuning audio to keyframes, using audio to create more impact in animation (Try watching the video with and without sound to see the massive difference) and using solid frames and transitioning.

Convergence

Multidiscipline Interdiscipline Crossdiscipline Synergy Integrated Hybrid Convergence Convergence is a term of ambiguity used to describe the process of change toward uniformity. Specifically in the graphics industry it emcompasses the concept that designers can't get away with being one trick ponies anymore.  The digital creative economy is becoming a crowded place, with more and more people joining every day, a single skillset isn't going to get you anywhere when you're in competition with somebody with multidisciplinary skillsets. It's not a call for designers to become jack of all trades master of none type people, but it is calling for people to be able to do much wider jobs, for instance a graphic designer that can also do motion graphics and web design is of much greater worth to a company than a designer that can only do print.

American Modernism, The timeline of Modernism in America. Monday Seminar 3.

Image
American Modernism R. Roger Remington Graphic Design 1920 - 1960 Roger Remington provides an overview and time-line of modernism in America. As a brief overview: the first third of the book contains a run up to modernism, the greatest world influences from the British Arts and Crafts movement, German Bauhaus and Futurism. The majority of the book covers the big designers and formative occasions of modernism in America. Finally the book concludes by examining the transition of modernism to post-modernism, including those designers who didn't let go of modernism, even in the era of post-modernism. The foundations of Modernism, especially in America, were established as a reaction against the aesthetic of the Victorian culture: the Arts and Crafts movement. "Modernism was more than just the name of a style. It was a philosophy, a view of life, a state of mind." Frank Lloyd Wright said, "What was most necessary in architecture was a philosophy, not an ae...

Artist Research : Bot and Dolly

Image
Bot and Dolly showing off the technicalities and mathematical work that goes into projection mapping. This research is for my Sense of Place project as I'm looking into creating a possible projection mapping final product.

Process and Production - Physical studio week 1

Image
In this workshop we went out into Huddersfield town to draw using certain techniques, my ability to draw by hand is still limited, but I found the workshop useful in honing these techniques. Perspective drawing of tunnel in Huddersfield using fineliner & promarkers.   Marker colouring piece of terrace-face in Huddersfield using pencil, fineliner & promarkers. Type in context image of Crawshaws butchers in Huddersfield using fineliner and promarkers.