Graphic Design: The Business Side
A great new lecture being introduced in year two is a business lecture, where we learn how to work within the industry. This lecture contained help for people who want to work in small studios, big companies, and freelance. The first topics of the lecture were as follows; Orientation Product- I make this product/ Where is my market? Market- I have these assets/ What can I do with them? It's important that we take a wide variety of possibilities into the original orientation, much like when doing research. Economy Firms -manufacturing -sales -management -finance -marketing Markets -competitors (other firms) -suppliers -customers -clients National Economy -geographical entity- a country -private sector/public sector -government law Global Economy -the world is made up from all the previous assets There are many things that can affect the Global Economy such as Technology, Social Change, Politics, War and National Disasters. We need to understand them in order to se...