Helvetica

We watched the documentary on the Helvetica typeface, created by Gary Hustwit. The typeface is a modern/Swiss design that is used through design, mostly in the 'everyday'. It has no detail and no meaning which allowed it to be completely neutral. This means that the viewer doesn't see the typeface, only the word that is written. 





As you may have noticed, Helvetica has also been the font I have used throughout my blog this year. It's simplicity and neutrality made me feel like it would be ideal for a blog as it's the content that requires the focus, not the prettiness.

There are many large companies that adopted Helvetica into their branding, here are a few examples;

 

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