Advertising through the ages
Messages have been changing over the decades, attempting to create reactions and interest.
1960s -radical and revolutionary decade -birth of teen culture- advertising was directed towards the youth in order to influence them -icons included The Beatles, Twiggy and Mary Quant -ITV was allowed to advertise so they used this to their advantage over other TV Channels
1970s -Britain developed their own design style rather than copying or mimicking the USA -it was a decade of freedom and nudity -there was a number of economic and political issues as well as the oil crisis and the IRA -it was the movement of punk and the Sex Pistols which has one of the most iconic album covers.
1980s -there was a huge divide of the poor and the rich and advertising picked up on this so chose to appeal to either one rather than the everyone -a number of new TV channels emerged creating a new platform for digital advertising -it was huge design decade with a lot of money invested into it -the high street moved away from unique and individually owned shops and generic shops were introduced making all high streets similar
1990s -everything became simplified as the nation was less greedy -it was the digital age which saw the introduction of the internet/Apple Mac/mobile phones -'cool Britannia'
2000s -very chilled and relaxed design environement- less is more -advertising moved towards making an impression rather than linking to the product -adverts were made to be comical and into a discussion point e.g the Cadburys Gorilla
For Advertisement to succeed, the idea is not to make consumers feel forced into purchasing, but to make them want to buy it, as if it's their own idea. Almost like the storyline of the film Inception.
1960s -radical and revolutionary decade -birth of teen culture- advertising was directed towards the youth in order to influence them -icons included The Beatles, Twiggy and Mary Quant -ITV was allowed to advertise so they used this to their advantage over other TV Channels
1970s -Britain developed their own design style rather than copying or mimicking the USA -it was a decade of freedom and nudity -there was a number of economic and political issues as well as the oil crisis and the IRA -it was the movement of punk and the Sex Pistols which has one of the most iconic album covers.
1980s -there was a huge divide of the poor and the rich and advertising picked up on this so chose to appeal to either one rather than the everyone -a number of new TV channels emerged creating a new platform for digital advertising -it was huge design decade with a lot of money invested into it -the high street moved away from unique and individually owned shops and generic shops were introduced making all high streets similar
1990s -everything became simplified as the nation was less greedy -it was the digital age which saw the introduction of the internet/Apple Mac/mobile phones -'cool Britannia'
2000s -very chilled and relaxed design environement- less is more -advertising moved towards making an impression rather than linking to the product -adverts were made to be comical and into a discussion point e.g the Cadburys Gorilla
For Advertisement to succeed, the idea is not to make consumers feel forced into purchasing, but to make them want to buy it, as if it's their own idea. Almost like the storyline of the film Inception.
