Finger Industries

We had a visit from Johnny Ford, Creative Director of Finger Industries. This company is known for their brilliant characters and animations. They have done a number of adverts for Lloyds Bank and other big customers.They focus heavily on their ability to uniquely portray characterisation and colours in their work, here is their more recent show reel.

Popular posts from this blog

Artist Research : Guillermo Bolin

Image
Guillermo Bolin was a spanish illustrator who was picked up by vogue early on in his career, he specialized in art deco posters. One of his most recognisable and most loved pieces is of course, the great gatsby poster, which wasn't changed with exception for the lower wording when it was remade and released recently.
Read more

C4D Product Prototypes

Image
The final C4D workshop of the year, another shame as I've been learning alot from them and have been really enjoying them.  We started this workshop by creating a bottle, we took a 2d profile of the bottle  and extruded it around a center point.  Creating the cap was interesting, we had to create multiple shapes and connect them, a large exterior flower and then circles getting smaller and smaller in. Then by adjusting the circles z co-ordinate we could pull the shape of the cap out, with some fine tuning the cap ended up looking very realistic. We then added textures, working with reflectance and opacity we created the green glass for the bottle and then used matt textures for the labels and cap. Ontop of the matt textures we then added png labels Here is the final output. Next up was a can, the process was much the same, we took a 2d profile of the can and extruded it around a centre point. We added reflective textures and a...
Read more

Convergence

Multidiscipline Interdiscipline Crossdiscipline Synergy Integrated Hybrid Convergence Convergence is a term of ambiguity used to describe the process of change toward uniformity. Specifically in the graphics industry it emcompasses the concept that designers can't get away with being one trick ponies anymore.  The digital creative economy is becoming a crowded place, with more and more people joining every day, a single skillset isn't going to get you anywhere when you're in competition with somebody with multidisciplinary skillsets. It's not a call for designers to become jack of all trades master of none type people, but it is calling for people to be able to do much wider jobs, for instance a graphic designer that can also do motion graphics and web design is of much greater worth to a company than a designer that can only do print.
Read more